For more than two centuries, travellers have come to Jurmala for sea bathing, fresh coastal air and time to restore their sense of wellbeing. Set on the Baltic Sea coast in Majori, Baltic Beach Hotel & SPA is a five-star hotel in Jurmala, Latvia, with roots in the town’s long tradition of seaside health retreats.
Today, that heritage continues through SPA treatments, thalassotherapy and medical wellness, complemented by the comfort and hospitality of a modern seaside hotel.
How Jurmala Became a Spa Resort
Jurmala’s relationship with wellbeing began with its natural surroundings: the Baltic Sea, sandy beaches and coastal pine forests. Visitors were drawn to sea bathing and the seaside climate as early as the 18th century.
During the 19th century, the growth of the resort and its railway connections brought more visitors to the coast. Bathing establishments, summer residences and treatment centres gradually shaped Jurmala into a destination where relaxation and health went hand in hand.
By the early 20th century, hydrotherapy and sanatorium care had become an established part of resort life. Seawater baths, mineral waters and therapeutic mud treatments were offered alongside massage and therapeutic exercise, bringing together natural resources and medical care.
From the Rīgas Jūrmala Sanatorium to Baltic Beach Hotel & SPA
The building that now houses Baltic Beach Hotel & SPA was originally home to the Rīgas Jūrmala sanatorium. Standing directly beside the beach in Majori, its distinctive, ship-like silhouette became part of Jurmala’s coastal landscape.
Here, the rhythms of seaside life were combined with water treatments, movement, rest and healthcare. As expectations of travel and wellbeing evolved, the historic sanatorium became Baltic Beach Hotel & SPA, bringing five-star hospitality to a setting already closely associated with health and renewal.
The connection to the sea remains central to the hotel’s identity.
Thalassotherapy on the Baltic Sea Coast
Thalassotherapy draws on the marine environment, including seawater and the coastal climate, to support wellbeing. At Baltic Beach Hotel & SPA, this approach builds on Jurmala’s longstanding relationship with the sea.
The hotel’s beachfront location and year-round use of Baltic Sea water bring this tradition into everyday guest life. Water treatments and SPA rituals sit alongside physiotherapy, rehabilitation and medical consultations, while walks along the shore offer a simple way to enjoy the surrounding landscape.
A Seaside Tradition, Continued
From the first bathing visitors to today’s SPA guests, the appeal of Jurmala endures: time by the sea, space to slow down and attention to personal wellbeing.
At Baltic Beach Hotel & SPA, this heritage continues in a contemporary setting, where the natural character of Latvia’s Baltic coast meets five-star comfort.
